Direct Mail Marketing

More Direct Mail Ad Copy Essentials.

The attention-grabbing Targeted Mailers This important space that should be included in the letter with the offer, the main product, the company name, contact numbers, websites, services, expiration of the date of the offer and the guarantee.

When you’re looking for a fast, efficient, and cost-effective way of selling your products, Call
Direct Mail Writing Services.

The Essentials Points of Writing Direct Mail Ad Copy:

  • Artistry. Simplicity is the rule. Keep the Direct Mailer to the point. Avoid clutter by using headlines, subtitles, and bullets. Keep the background simple to keep the reader focused on what you have to say. Minimize the use of italics and upper case letters.
  • Technique. Always keep the target audience in mind when writing. Adjust your method accordingly. When you have housewives as a target market, stay off he technicalities of the oven you are trying to sell. But make sure you inject a few essential items about the technology like how it can save energy consumption for the household.
  • State things explicitly and avoid unnecessary flowery words that may confuse. Use technical jargon only if you are sure the intended addressees will be able to understand you.
  • Keep the tone conversational. Too formal a tone may discourage your reader from proceeding to the other parts of your message.
  • Try to relate to the customer’s needs.
  • Appeal. Use catchy phrases for headlines or subtitles. Give testimonials from reliable and of course verifiable sources. Include reminders and special offers to entice the customer to respond to your letter. Draw on the emotions of your target audience. Remember that readers respond more to products that appeal to their emotions and ideals.
  • Individuality. Build on your distinctiveness. Identify the things that set you apart from the rest of the pack and clearly convey these to your clients. Know your strengths and highlight these.
  • See more Direct Mail Marketing Tips Here

Writing Ad Copy (Copywriting)

Every product has inherent good features and they should be highlighted in the copy of your B2B offer, it's not a good idea to negate your product unless everyone knows about the issue or you have eliminated or improved the problem. Still when you address certain objections it helps to push prospects into action and makes for more interesting advertising.

Management personnel in business-to-business deals are usually not very advertising or business promotion oriented so they will focus on immediate results, you will need to explain quickly and simply what product the business product you are marketing is, what it does, and why businesses are going to find it interesting.

The key is to uncover the product you are selling so that its desirability can be observed to create a want, or by solving a problem of your prospective company types.

Prospective business buyers act when something seems to involve the least risk of turning out to be a bad decision. They also do not want something that makes work harder, but makes life easier, even if it saves money in the long run.

Contact a Direct mail Advertising Consultant today! Call (800) 884-8323

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